Beauty trends in Israel: personalisation

Beauty Code Genetics Inc. established in 2018, provides a personalised color cosmetic matching service. This technology links commercially available color cosmetics to the consumer’s genetic code.

The venture is based on the know-how of Professor Karl Skorecki, who is an expert in the field of Population Genetics and DNA Signatures.

The molecular genetics technology, applied by the company was developed in the Technion–Israel Institute of Technology.

The company uses a personalised skin signature, which is based on both the heterogeneity of the baseline skin colors and environmental factors, to predict the best suited skin color product for the customer.